These days, the truly fashion-conscious no longer accessorise with cardboard buckets of latte, but clutch biodegradable cups brimming with freshly juiced raw fruit and vegetables.
Juice bars are nothing new. But the trend for "squeeze your own detox" is taking-off. Celebrities such as Jordan, who lost 28lb on a juicing diet devised by "Juice Master" Jason Vale, members of Take That and even Radio 2 DJ Chris Evans have all recently sung the praises of juicing. Naturopath newspaper and magazine columnists are recommending juice blends to cure anything from psoriasis to PMT. Amazon is similarly buzzing with juicing regimes that promise to cure all ills. In The Big Book of Juices and Smoothies, Natalie Savona provides an ailment chart, cross-referenced to 365 juice blends. The Juice Master's 7lb in Seven Days Super Juice Diet, meanwhile, includes a breakdown of what each combination of fruit and veg will do for you ("anti-cancer", "great for hair, skin and nails", "detoxing" and so on). Jo Pratt's In the Mood for Food cookbook, out next January, includes two smoothies - breakfast berry and tropical fruit, designed to improve your mental well being. And The Complete Idiot's Guide to Juicing by Ellen Hodgson Brown will be out in time for the January detox boom.
Juicing is big business. According to the consumer research group Mintel, the UK fruit juice market is worth around £1.4bn a year. Smoothies and juices are the biggest boom area in a total non-alcoholic drinks market that rose by 26% between 2000 and 2004 alone. Drinking fresh juice is an undoubtedly healthy way to get more fresh fruit and veg into your system. According to Vale, however, to get maximum nutrients, "Juice must be unpasteurised, made only with fresh and raw ingredients, no concentrates or added sweeteners." This is something that bottled products and some juice bars don't always achieve.
According to Projuice, a chain of juice bars, the juice outlets in Australia, New Zealand and America are becoming the most preferred places to eat and drink. This is mainly due to the healthy options Juice Bars have to offer.
In the UK, the Juice and Smoothie market is set to soar, where established Juice Bars expect to see their juice and smoothie unit sales increase by 500 percent!
In the UK, the Juice and Smoothie market is set to soar, where established Juice Bars expect to see their juice and smoothie unit sales increase by 500 percent!
So if you fancy cashing-in on this juicy industry there are so many options on where and how to start the business and what menu to offer to customers:
*Start a kiosk in a mall, office building or college
*Be creative and start your own juice business from scratch (using your own menu and logo --who knows you can franchise it in the future? Think big!)
*Purchase a renowned franchised juice business (to take advantage of their captive market)
*Sell healthy and delicious shakes, smoothies, juices and blends (with anti-aging, immunity, memory boosting, antioxidants and other health supplemental benefits)
*Tap into the "organics enthusiast" market (fairly untapped at the moment, so there are plenty of opportunities)
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